A New Chapter for Morgan in Malaysia

We are excited to announce that Morgan has officially joined the E-Risen family in Malaysia.

For years, Morgan has been a familiar and trusted name in Malaysian homes. From everyday kitchen appliances to practical household essentials, the brand has built a strong legacy around reliability, accessibility and an understanding of how Malaysian families live.

This next chapter brings that heritage together with NNIO’s spirit of innovation.

Bringing Heritage and Innovation Together

At E-Risen, we believe that the best home products begin with a deep understanding of the people who use them.

Morgan brings decades of brand recognition and trust in Malaysia. NNIO brings a fresh approach to product development, with a focus on smart features, practical functionality and thoughtful design.

By bringing both brands under the E-Risen family, we have an opportunity to build on what Malaysians already know and trust, while continuing to improve how home appliances are designed, experienced and supported.

This is not about replacing Morgan’s identity. It is about strengthening its foundations and exploring how the brand can continue to evolve for a new generation of Malaysian households.

Designed Around Everyday Malaysian Living

Homes are changing, and so are the expectations placed on everyday appliances.

Consumers increasingly look for products that do more, take up less space and fit more naturally into their daily routines. They want appliances that are easy to use, thoughtfully designed and built around real household needs.

Together, Morgan and NNIO will continue exploring better ways to deliver comfort, convenience and care at home.

That means staying close to Malaysian consumers, listening to their needs and developing products that make everyday living simpler and more enjoyable.

Building the Next Chapter Together

We are also pleased to partner with Guan Yew as we move forward with this shared vision.

His experience and understanding of the Malaysian market will play an important role as we strengthen Morgan’s presence, expand its potential and introduce new ideas to the brand.

There is a great deal of work ahead, but also an exciting opportunity to bring together experience, local insight and fresh thinking.

Morgan has earned its place in Malaysian homes over the years. With the support of the E-Risen family and NNIO’s innovation-led approach, we look forward to building on that trust and creating new possibilities for the future.

Together, we create a better tomorrow.